LIVE WORKSHOP:
Cracking the Code:
How to Design a Scalable Advisor Marketing Program That Drives Growth

Shannon Spottswood

Shannon Spotswood
President of RFG Advisory

Susan Theder

Susan Theder
Chief Marketing & Experience Officer at FMG

Samantha Russell

Samantha Russell
Chief Evangelist at FMG

Thursday, May 8th  at 11 am PT  |  2 pm ET

A candid conversation with firm leaders and marketing experts on what it takes to build a scalable, effective marketing program.

Supporting the marketing efforts of multiple advisors isn’t easy — especially when each advisor has a different level of engagement, experience, and expectations. But some firms have figured out how to do it well — with measurable results.

Join us for a high-impact conversation on what actually works when it comes to building advisor marketing programs that scale.

What You’ll Learn:

  • How successful firms structure their marketing support for advisors

  • How to balance centralized marketing vs. advisor-level personalization

  • What resources, content, and tools get the most engagement from advisors

  • How to drive adoption without overwhelming your team

  • Common mistakes firms make — and how to avoid them

  • How to measure what’s working (and where to pivot)

👉 All attendees receive priority access to our comprehensive Enterprise Marketing Playbook—designed to help you transform your marketing program from concept to execution.

Join the Conversation

Who should attend?

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CEOs and firm leaders supporting multiple advisors

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Heads of growth, revenue, or advisor success

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Anyone responsible for building or improving advisor marketing programs


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