LIVE WORKSHOP:
Cracking the Code:
How to Design a Scalable Advisor Marketing Program That Drives Growth

Shannon Spotswood
President of RFG Advisory

Susan Theder
Chief Marketing & Experience Officer at FMG

Samantha Russell
Chief Evangelist at FMG
Thursday, May 8th at 11 am PT | 2 pm ET
A candid conversation with firm leaders and marketing experts on what it takes to build a scalable, effective marketing program.
Supporting the marketing efforts of multiple advisors isn’t easy — especially when each advisor has a different level of engagement, experience, and expectations. But some firms have figured out how to do it well — with measurable results.
Join us for a high-impact conversation on what actually works when it comes to building advisor marketing programs that scale.
What You’ll Learn:
- How successful firms structure their marketing support for advisors
- How to balance centralized marketing vs. advisor-level personalization
- What resources, content, and tools get the most engagement from advisors
- How to drive adoption without overwhelming your team
- Common mistakes firms make — and how to avoid them
- How to measure what’s working (and where to pivot)
👉 All attendees receive priority access to our comprehensive Enterprise Marketing Playbook—designed to help you transform your marketing program from concept to execution.
Join the Conversation
Who should attend?

CEOs and firm leaders supporting multiple advisors

Heads of growth, revenue, or advisor success

Anyone responsible for building or improving advisor marketing programs