Thursday, January 22, 11 AM PT | 1 PM CT | 2 PM ET
2026 Top Website Resolutions to Compete and Grow
Did you know you can make a few strategic website updates to change how prospects find and trust you?
Websites don’t get a long grace period anymore. In 2026, prospects make decisions more quickly, and AI-driven search is influencing what they see first. That means advisor websites have to do more than look polished. They need to clearly guide people, build confidence, and make it easy to take the next step.
In this session, we’ll walk through how to look at your website the way prospects—and today’s AI tools—actually do. What matters most right now? What can you stop over-optimizing? And which small, practical changes can make the biggest difference?
We’ll also review the exact steps to set up FAQs, lead capture pop-ups, form follow-ups, and simple content updates—that many advisors already have access to, but aren’t fully using yet.
You’ll leave with a clear, realistic plan for what to keep, what to adjust, and what to tackle next.
Exclusive Perks for Registrants
All registrants will receive helpful resources to maximize their marketing efforts in the new year.
Can’t attend live? Register now to get the replay!
