Tuesday, September  1st at 9am PT  |   12pm ET

Referrals have always been a powerful source of growth for financial advisors. Testimonials help those referrals work even harder.

When clients share their experience in writing, it gives prospective clients greater confidence and helps search engines and AI tools better understand who you serve and why they should recommend you.

And the more specific the testimonial, the more effective it can be. Detailed testimonials can perform up to 58% better than generic praise because they help prospects see how you have helped people like them.

Join Samantha Russell and Susan Theder for a practical session on how to collect and use testimonials to improve discoverability, build trust and support business growth. You'll also hear from Brian Kasal of FourStar Wealth Advisors, who will share how his own firm has successfully put testimonials into practice and what worked for them.